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There are always fads and fashions in any industry or profession where there's intense competition. Network Marketing is no exception;
it's just that that competition in MLM is equally about products and customers as it is about attracting and keeping Affiliates. Fads
come and go constantly. Trends, on the other hand, develop over a period of time and are linked to underlying causes that reflect the
changing needs of human society as a whole.
Technological progress has transformed MLM over the past decade, and will continue to do so in the foreseeable future. The impact of
computers, hardware, software and networking, has revolutionized the nature and operation of network marketing.
Automated record keeping, bonus calculation and processing, desktop publishing, database creation and maintenance, mailing and more have
made the essential components of successful networking more accessible, affordable and more effective. Technology is neither good
nor bad. It depends on what we do with it, and why and how we do it. We need to be aware of this risk, and avoid the tendency that often
develops in connection with technology... impersonal "processing" rather than personal interaction. Like most tools, technology is a
brilliant servant, but a disastrous master. OWOW has thwarted this trend by focusing on it People and not its System.
Fundamental changes in business, brought about largely by technological advances and, to a lesser extent, by greed on the part of stockholders
and senior corporate managements, are imposing serious changes on how we live. No longer is there any illusion of job security, seniority or
loyalty in the work place. Disillusionment is the true hallmark of all these changes. Consequently, there is a growing groundswell of people,
well-educated, skilled and experienced, discarded by traditional business systems, which are increasingly willing to consider network marketing
as a viable option for them. Many, if not most, of these professionals would rarely have contemplated involvement in MLM until now. Once they
adapt their existing expertise to the unique nature of MLM, they generally build their business faster than ever. They thrive in the dynamic,
co-operative, synergistic, interdependent, relationship-based environment of this most enlightened, egalitarian form of free enterprise. These
are the people now shaping the future of network marketing for the twenty-first century. By positioning your OWOW business in front of these
worldwide trends it can be as big and successful as you want it to be.
It all depends on you!
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